Resources

How to prepare web copy for AI Agents

It’s firstly important to understand that web copy, which is designed to feed into AI Agents, can be picked up by platforms such as ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews, while also feeding into a managed AI Agent such as REDOOR.netThis recognises that to optimise for AEO (Answer Engine Optimisation), websites must...

Terms used for measuring AI-driven content

Optimising web content for AI Agents is called AEO (Answer Engine Optimisation). See how to prepare web copy for AI Agents. This pages describes key terms for measuring AEO (Answer Engine Optimisation). Definition for ‘Featured Snippets. Featured Snippets are concise, high-authority excerpts from web pages that search engines and AI...

How to measure if your website content is performing in AI

How can I measure if your website content is getting citations in AI answers, brand mentions, voice search visibility? To measure AI citations, brand mentions, and voice search visibility, use specialized tracking tools like Superprompt and AIclicks.io, set up GA4 for AI referral traffic, and monitor featured snippets and long-tail keyword...

Comparing SEO and AEO

SEO focuses on page ranking in traditional search engines like Google, while AEO aims to get your content cited in AI-generated answers from platforms like ChatGPT, Copilot, and Google Gemini. Both strategies improve visibility, but they differ in format, audience behaviour, and technical approach. Note that SEO is likely in decline while AEO...

How is trust affected by AI-generated content?

How is trust affected by AI-generated content? Trust in AI-generated content is a rapidly evolving issue, and it's deeply entangled with questions of credibility, transparency, and control. Here's a structured look at how trust is being affected: 1. The AI trust gap Widespread scepticism: A recent survey found that 82% of users are...

Understanding the value of trustworthy online content

In a world dominated by social media, many elect not to publish news, views and dynamic information in their own website. Instead, the main driver for operating a website is ‘necessity’ – we have to have one so people can find us. However, as AI is inexorably shifting the online landscape towards quick access to knowledge, and away...

How businesses can adopt AI for profitability?

To adopt AI for profitability, businesses need to move beyond experimentation and into strategic, scalable implementation. Here's a breakdown of what companies should be doing right now: 1. Define a clear AI strategy Align AI with business goals: Focus on where AI can reduce costs, increase revenue, or improve customer...

How to build a strategy

Marketing and communications are all about planning to make deliberate choices about what you communicate and how you communicate. It seeks to eliminate random and unplanned actions that can lead to misadventure. How do you identify your mission and write your strategy and communications plan? Firstly we suggest you regularly put aside...

Community Building - how to profit from your connections and relationships

When you promote content about your organisation, interests and activities – for example, news items, events, useful information and ideas for sharing – the goal, over time, is to engage as many of the right people as possible with your organisation.