How to measure if your website content is performing in AI
Measure if your website content is getting citations in AI answers, brand mentions, voice search visibility?
To measure AI citations, brand mentions, and voice search visibility, use specialised tracking tools like Superprompt and AIclicks.io, set up GA4 for AI referral traffic, and monitor featured snippets and long-tail keyword rankings. These metrics go beyond traditional SEO and reflect how your content performs in AI-driven environments.
Here’s a breakdown of how to track each dimension:
AI Citations in ChatGPT, Copilot, Gemini, Perplexity
Tools to use
- Superprompt.com: Tracks brand citations across 15+ AI platforms including ChatGPT, Claude, and Perplexity.
- AIclicks.io: Monitors brand visibility, sentiment, and prompt-triggered mentions in ChatGPT answers.
- Visualping: Can monitor changes in AI-generated responses for specific queries.
Metrics to watch
- Brand Mentions: Frequency of your brand appearing in AI answers.
- Citations: Whether your domain is linked or referenced.
- Prompt Visibility: Which user questions trigger your content.
- Sentiment: Positive, neutral, or negative tone of mentions.
- Share of Voice: How often you're cited vs competitors.
Setup tips
- Map key prompts (e.g., “best CRM for nonprofits”).
- Use GA4 to track traffic from AI platforms.
- Monitor Bing rankings—ChatGPT citations often mirror Bing results.
Voice Search Visibility
Tools to use
- Google Analytics 4: Segment mobile traffic and track voice-triggered visits.
- SEMrush, Ahrefs, Moz: Monitor long-tail, question-style keyword rankings.
- AnswerThePublic: Discover common voice-style queries.
Metrics to watch
- Featured Snippet Appearances: Voice assistants often pull from these.
- Organic Traffic to FAQ Pages: Indicates voice search success.
- Keyword Rankings for Conversational Queries: E.g., “How do I start a multicultural council?”
Setup tips
- Optimise FAQ pages with clear, direct answers.
- Use schema markup (FAQ, HowTo) to improve snippet eligibility.
- Track mobile-first performance—most voice searches happen on phones.
