How to prepare web copy for AI Agents

It’s firstly important to understand that web copy, which is designed to feed into AI Agents, can be picked up by platforms such as ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews. At the same time, it can also feed into a self-managed AI Agent such as Flightdec's REDOOR

This recognises that to optimise for AEO (Answer Engine Optimisation), websites must shift from keyword SEO (Search Engine Optimisation) to creating more direct, structured answers that AI platforms can easily extract and cite.

Here’s a breakdown of how to do that effectively:

Understand what AEO is

AEO focuses on making your content the answer, not just a clickable link.

Unlike traditional SEO, which aims to rank on search engine results pages, AEO aims to get your content quoted or referenced directly in AI-generated answers.

For example, if you run a cafe, it has been useful to get clicks to your website through Goggle and Bing. Now people ask in AI, "what is the best Turkish cafe in Sydney Australia?"

Key Strategies to Optimise for AEO

1. Think in questions
Follow with supporting context, examples, or data.
Example: Digital inclusion ensures all individuals have access to technology and the skills to use it. This is vital for equitable participation in modern society.
2. Lead with the answer
Place the answer upfront, ideally within the first paragraph.
Follow with supporting details, examples, or context to reinforce credibility.
3. Use structured data (schema markup)
Implement Schema.org markup to help AI engines understand your content’s structure. This includes FAQ schema, HowTo schema, and Product schema for e-commerce.

4. Cite authoritative sources

Link to reputable studies, government sites, or expert commentary.
Use descriptive anchor text (e.g., “UN report on digital equity”) rather than “click here.”

5. Demonstrate E-E-A-T (Principles – Experience, Expertise, Authoritativeness, and Trustworthiness)

Include author bios with credentials.
Mention affiliations or community impact.
Use transparent sourcing and avoid clickbait.

6. Create Content Clusters

Build interlinked articles around core themes (e.g., AI ethics, community empowerment).
This helps AI understand your site’s topical authority and improves citation likelihood.

6. Write for voice and zero-click searches

Use a clear, friendly tone and short snappy answers that mirrors how people speak.
Avoid jargon unless it’s defined – AI prefers content that’s easy to paraphrase.
Accept that users may not click through – brand visibility and citation are the new metrics.

7. Add non-visible content

Short web copy is important where users are reading off a web page. However, AI Agents like context and to be fed a fuller story where it's warrented, including variations of terminology.
If you operate an AEO optimised Flightdec website a Text Editor tool called 'Insert Hidden Info' is available.

8. Get AI to help

Don't be afraid to use AI-generated answers to refine your copy. This can be particularly useful where you maybe a bit fixed about the answer you wish to give, as against the answers that satisfy the needs of the questioner. There are two main ways to use A1 assistance:
1. Write your copy and ask your AI Agent to 'optimise the copy for AEO (Answer Engine Optimisation).
2. Ask questions of your AI about the topic to see what you might add or refine.

9. Monitor and refine

Track mentions in AI-generated answers, featured snippets, and voice search results.
Use tools like SurferSEO, Ahrefs, or Semrush to analyse performance.

Metrics to Watch