Brand identity and design
An organisation, business or even a community will naturally have an identity. In other words people, involuntarily or otherwise, create perceptions based on experiences.
If your organisation needs to flourish and prosper, it can pay handsome dividends to carefully consider your brand identity and the impact it has on your success.
Flightdec operate robust planning and development models for brand identity development and insist a thorough consultation and briefing process to build the foundation for a sound brief.
Finally, but not least, quality thinking and design is what makes it work.
A comprehensive identity programme for Ōtaki Region. Including town slogan with Māori translation.
Ōtaki is unique. They are a small coastal town in which they thrive – living, working and enjoying life as a community.
The ‘O’ uses three strands – three historic braided waterways – Waitohu, Mangapouri and Ōtaki – wind together to meet in a circle that captures Whiti te Ra – the sunny rays of Ōtaki.
Identity for Energise Ōtaki.
The Energise Ōtaki vision involves action across many areas: reducing electricity consumption; reducing reliance on fossil fuels; giving people choices about what energy they consume and how they purchase it, how it is generated and how they can reduce their overall energy use and household costs. It involves local clean energy generation.
Identity and renaming of the Biofuels brand.
Turning biological material and waste into high-value products. RevolutionPlus specialises in the bioenergy sector using proven advanced B300 system technology from NFT.
Identity and website for Anne Frank New Zealand.
Logo, brand and website design for Anne Frank: Let Me Be Myself exhibition. The touring exhibition was created by Anne Frank House in Amsterdam and is based on the record of Anne's life in her diary, as well as documented historical events from the Second World War. The exhibition aims not just to educate visitors about what happened in the past but how those themes are still relevant today. It asks us to consider what we can each do to make sure that persecution
Identity and for Standing on the Shoulders.
Honouring the Suffragists 125 years after New Zealand women won the right to vote.
Logo and promotional material for Katherine Mansfield House & Garden.
Katherine Mansfield House & Garden is a writer’s museum and Category 1 Historic Place in the inner-city heritage suburb of Thorndon, Wellington. Opened to the public in 1988, Katherine Mansfield House & Garden offers a unique insight into 19th-century Wellington and the life, loves and literature of its most famous former occupant.
Identity and website for Young Jazz Band-it competitions.
A programme for High School and Intermediate School Jazz Bands. The overall aims of the Young Jazz Band-it are to elevate musicianship, broaden musical perspectives and inspire performance.
Identity and website for The New Zealand Blues, Roots & Groove Festival.
The Festival is a four-day event to be held during the first weekend of September each year. Featuring national, regional, local artists both established and emerging and when possible an international, component will be added, all from the genres of blues, roots, gospel, country, ska, rock and soul.
See the Flightdec site for The New Zealand Blues, Roots & Groove Festival
CD and cover graphics for Reimagined!
Reimagined! features the music of Sir Dave Dobbyn, arranged and recorded by the Rodger Fox Big Band of New Zealand.
Sir Dave Dobbyn is one of New Zealand’s music pillars. His music is evocative, not just of the beauty of the New Zealand landscape but also of the New Zealand spirit. He is a timeless social rebel, as applicable today as he was when he burst onto the scene in the late seventies.
Identity and website for Rodger Fox Big Band.
New Zealand’s premier big band lead by jazz-big band, trombone legend Rodger Fox.
Identity Rodger Fox Big Band 50th Anniversary.
New Zealand’s premier big band lead by jazz-big band, trombone legend Rodger Fox has been tickling the ears for fifty years.
CD and cover graphics for Rodger Fox play Hone Tuwhare
The latest recording by The Rodger Fox Big Band, The Rodger Fox Big Band plays Hone Tuwhare, pays homage to and is inspired by the poetry of the late Hone Tuwhare, 1922-2008.
Identity and website for Artskog.
New Zealands Arts Community citizen generated content website.
Identity and website for The Crowd Blog.
The Crowd Blog is where great ideas, stories and campaigns might change the world, help communities and individuals. We seek to enhance the opportunity of the world-wide-web and social media by encouraging any individual or group to openly and freely promote positive ideas, tell stories and add exposure to campaigns.
Identity and Website for Issues.co.nz
Issues is a soapbox for news releases, supported by promoter blog posts and event listings. It will also progressively feature news items.
It’s for organisations or individuals with something serious to contribute on anything useful and interesting under the sun.
Logo and website for Centre of Business Excellence.
Helping help business owners and executives overcome their challenges and fulfill their ambitions, improve their profitability and productivity and develop great teams and systems.
A comprehensive identity programme for Health Care Plus.
HealthCarePlus is committed to working with Member Unions to improve the Physical, Mental and Financial Health and Wellbeing of their Members and Whanau.
E ū ana a HeaithCarePlus kia mahitahi ai me ōna Mema Uniana kia piki ake te Oranga Tinana, te Oranga Wairua/Hinengaro me te Oranga Ahumoni, ā, me te Oranga Katoa o ō rātou Mema me ō rātou Whānau.
HealthCarePlus – It’s Good to Belong
HealthCarePlus - He Mea Pai kia Honotahi
Identity and website National Stoke Network.
National clinical leadership and stroke resources for health professionals.
Identity and website for BigImage.co.nz
A brand is often described as “all the things that go into perceptions of something – a product, a business or an organisation.”
Big Image is large scale printing on almost any large surface (interior or exterior), with an image you give us, or we’ll find a suitable one for you.
Logo and website for TheMoney.co.nz
The Money brings together information about investment, insurance, capital markets and financial services. The purpose of this website is to curate links to the very best news, views and information to inform and promote a better understanding of the financial services sector.
A comprehensive identity programme and website for Wotzon.com
Free events promotion site. Post your event once and it creates its own links in a host of other websites.
A top-to-bottom identity programme for Newlands Intermediate School.
Ti Kouka is a visual school feature that sits in the centre of the schools physical surroundings. It symbolises resilience, growth, flexibility, independence, strong fiber, strong heart, national identity, life and integrity.
Identity and collatoral design work for Agenda Marketing.
Toi Maori Art Market showcases and celebrates Maori art and culture, achievement, enterprise and creativity. Flightdec designed a corporate identity for the Toi Maori Art Market which included logo, brand colours, typeface and basic layouts that can easily be applied by the client to all print and web material.
A comprehensive identity programme for Sport Wellington.
Sport Wellington is the independent body for sport and recreation in the greater Wellington region.
Flightdec created a complete suite of elements following an extensive consultation and briefing process.
An identity for Arts Club Wellington was created for the Wellington Medical Research Foundation (Research For Life).
Arts Club encourages membership from arts lovers and those prepared to support quality medical research.
A full identity programme for DANZ (Dance Aotearoa New Zealand).
DANZ promotes dance and the provision of services to the dance sector in all its diversity, and seeks to make dance visible.
Identity, communications and online support for Tribute08.
With funding from the New Zealand Government and event management by Agenda Marketing, Tribute08 brought together veterans and the public for a weekend of commemorations and recognition of service and sacrifice.
Identity and communications elements for campaigns to promote Kapiti's Nature Coast.
Kapiti is unique in New Zealand and attracting visitors highlights a particular pace-of-life, natural beauty, history and amenities.
A comprehensive identity and design programme for SOLGM (New Zealand Society of Local Government Managers).
SOLGM is the national membership organisation for local government professionals with a role to promote and support professional management in local government.
Identity, communications and website development for Marinenz (The Kapiti US Marines Trust).
Marinenz is a major project to collect, preserve and promote World War II US Armed Forces history from 1942-1944 in the Kapiti district, north of the capital city Wellington, New Zealand.
See the Flightdec website.