Collective Impact in New Zealand
Flightdec’s capabilities provide some key infrastructure and website tools for a more coordinated approach to community development. But the motivations and guiding principles also need to be apparent. That’s where the Collective Impact model provides a framework for building and sustaining the community.
What is Collective Impact?
Positive social change around complex issues requires a shift from the isolated impact of individual organisations to a more coordinated cross sector approach. In simple terms Collective Impact gets organisations working together for mutual benefit. It goes well beyond a desire to work collaboratively; rather it employs a high level of communication and interconnection.
Collective Impact initiatives are currently being employed to address a wide variety of issues around the world and we are now seeing its introduction in New Zealand by many local communities, such as in Porirua’s Shine movement, which is supported by the Our Porirua online community.
Flightdec provides online infrastructure and communications support for Collective Impact initiatives and participating organisations. Below you can see an outline of our deliverables set against the five Collective Impact conditions.
The five conditions of Collective Impact
All participants have a shared vision for change including a common understanding of the problem and a joint approach to solving it through agreed upon actions.
Collecting data and measuring results consistently across all participants ensures efforts remain aligned and participants hold each other accountable.
Mutually Reinforcing Activities
Participating activities must be differentiated while still being coordinated through a mutually reinforcing plan of action.
Consistent and open communication is needed across the many players to build trust, assure mutual objectives, and create common motivation.
Creating and managing collective impact requires a separate organisation/s with staff and a specific set of skills to serve as the backbone for the entire initiative and coordinate participating organisations and agencies.
Providing a central (and replicable) place for the community to share the vision for change and to view actionable reminders of a common agenda.
Providing real-time checks and reports on progress displayed against the shared vision of the common agenda.
Mutually Reinforcing Activities
Turning shared discussions into shared actions through assisting participants to promote, propose, interact, report and problem solve.
Providing both central and decentralised spaces where activities, news, ideas, proposals and resources are shared and debated in real time.
Providing unlimited communications space for up-to-date and interactive information exchange that is stitched into the collective impact organisational structure, whilst also serving the particular needs of other participating organisations and agencies.
In adding the dimension of collaboration, supported by online connectivity and communications, we believe a sixth condition should be added:
Using the same agreed terms (words and phrases) to frame actions and interactions streamlines communications, assists understandings and reinforces all of the above.