Fraser Carson

Managing Director

Fraser is an owner and director of FRESCO. He provides clients with marketing and communications strategy planning and advice, and takes overall management responsibility for FRESCO particularly for client service and the creative teams.

Fraser is trained as a graphic designer and creative art director. After graduation, he started his working life in 1977 working for TV One (now TVNZ). In 1981, he began two years work for BBC TV in London where he joined the production teams working on documentary and educational programmes. Since then he has variously worked as an art director, managing director and marketing strategist for many of New Zealand’s largest and most successful agencies, including J Walter Thompson, Rialto (HKM), Brock Carson Agency, Grey Advertising and Ogilvy & Mather Advertising. As an art director in the 1980s Fraser won a number of prestigious design and creative awards.

In 1993 Fraser Carson and Sheridan Bruce formed FRESCO with a commitment to quality work and the long-term provision of service to clients.

Fraser is a member of the Wellington executive of the Central Chapter of the New Zealand Pacific Business Council (NZPBC), a Trustee of the New Zealand Arts Show and the chairman of the advisory board for the Centre for Applied Cross-Cultural Research at Victoria University of Wellington. He is also past chairman of Events Wellington, an event industry membership organisation serving the Wellington region.

Contact Fraser or see his blog site, Communications and social media epiphanies.